Master’s degree applications 2023/2024

Development of a campaign to disseminate applications for master’s degrees in the Department of Communication Sciences, retaining strategic aspects and expanding the type of content to broaden the target audience.

– Development of strategic planning for the two main phases of dissemination;
– Media selection and content creation;
– Capture and editing of testimonial videos;
– Publication of content on own digital channels and those of strategic partners.

Tough Question

How do we continue the communication campaign regarding the master’s degrees of the Department of Communication Sciences (UMinho), taking advantage of the variety and diversity of areas of study and future possibilities of specialization?

Answer

What if we kept the strategic aspects of the campaign, focusing on more audiovisual content through the testimonies of students (current and past) and previously identified strategic partners?