BrandingDesign GráficoGraphical Design

DTx – Digital Transformation CoLab

Development of a branding strategy for the Value and Risk Analysis of Cyber-Physical Systems project by this Collaborative Lab:

– Naming;
– Logo;
– Identity Manual;
– Branding adaptation to digital and offline settings.

Tough Question

How do we create the naming and logo of a highly technic platform?


What if we create a branding strategy able to communicate this brand identity, so that it resonates with their creators and users?


“The challenge was ambitious and of an almost ´mission impossible’ style, but the young CreateLab team received it with open arms, optimism, strength and contagious energy. Collaboration, dynamism, enthusiasm, proactivity, professionalism and proximity – these aspects were present in all steps of a way that combined innovation and creativity. The CreateLab team listened to us and gave us undivided attention, being always available to receive our doubts and suggestions, always looking forward and beyond the initial goals and expectations. The final result of their proposal answered the challenge. The mission was successfully accomplished! After an intense stage of brainstorming, there was light… and the name ComPasS was born.”

Value and Risk Analysis of Cyber-Physical Systems Project Team l DTx- CoLab