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Digital StrategyEstratégia DigitalEventosEvents

Teaching Journalism: between school and the newsroom

Supporting the communication of the conference ‘Teaching Journalism: between school and the newsroom’, organized by Repórteres em Construção, in a parternship with Representação da Comissão Europeia em Portugal.

Tough question

How do we attract, retain and not lose the target audience’s attention in order to value an event with extreme importance within the areas of journalism teaching and democracy itself?

Answer

What if we developed a three-time approach in a communication strategy before, during and after the conference?

Review

“The collaboration between REC and CreateLab in defining a Communication Strategy – and in particular in communicating the conference on “Teaching Journalism” – has been a very enriching partnership. It was a happy meeting between “brother projects” in the field of teaching communication, in which REC has been able to count on the professionalism, creativity, listening skills and agility of the CreateLab team.”

Professor Sandra Marinho (REC)