PhD Applications 2023/2024

Development of a campaign in order to disseminate the Department of Communication Sciences’ doctoral applications, keeping up with the previous strategy, opening space, however, for new creative proposals:

– Elaboration of a strategic planning for the two main dissemination phases;
– Media selection and content creation;
– Capturing and editing of videos;
– Publication of the contents on the Communication digital channels and those of strategic partners.

Tough Question

How do we continue the communication campaign regarding the Department of Communication Sciences’ PhDs (UMinho), highlighting the balance between sharing institutional information and personalizing students’ experiences?

Answer

What if we maintained the strategic aspects of the campaign, innovating in the creation of the pieces and broadening the scope of dissemination of the contents, taking advantage of the testimonies of students and previously identified strategic partners?

Feedback

“Collaborating with CreateLab in the promotion of the PhD course in Cultural Studies has been an exciting and very fruitful task. An opportunity to learn and grow together. A space for sharing and dialogue. Walking with the same goal and in the same direction. In the end, building a common dream together.”

Zara Pinto-Coelho, Director of the PhD in Cultural Studies and Professor at University of Minho

“The PhD in Communication Sciences has found in CreateLab an essential anchor to communicate this project that is so important to us. Working with Marta Alves has been a very rewarding experience due to her dedication, the quality of her suggestions, the pertinence of what she shares. Thank you to CreateLab and the people responsible for it!”

Felisbela Lopes, Director of the PhD in Communication Sciences and Professor at University of Minho