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Behavioral CommunicationStrategic CommunicationVideo Production

You are what you do – inside and outside of campi

Partnership with the Image and Communication Office of University of Minho in a awareness campaign about COVID-19. 

Tough Question

How do we show students that their behavior outside of campi is as important as their behavior inside of campi?

Answer

What if we showed each student that they are what they do – inside and outside of campi (with opinion leaders)?