Design GráficoDigital StrategyGraphical Design

University & Culture 2021

Visual entity development and respective communication settings for the event.

Tough Question

How do we create a visual identity for an event that aggregates different entities and, at the same time, make sure that such identity traits are reflected in the various communication settings?


What if we create a transversal image followed by complementary graphical traits through the coherent combination of chromatic choices and other design aspects?


The work developed by CreateLab in the creation of communication materials for the Academic Patrimony European Day was essential for the success of the event. The young team showed agility and quickness in the response time and the proposal presented. The chosen materials were fitted to reach the potential participants of the broad activity plan proposed by the Vice Deanship for the Culture and Society.”

Professor Manuela Martins (Vice Deanship for the Culture and Society of University of Minho 2017-2021)