‘World Portuguese Language Day’
Creation of a digital campaign for the ‘World Portuguese Language Day’ of the Virtual Museum of Lusophony:
– Creation of the general graphic and creative concept;
– Declination in digital media for Facebook, Instagram and Newsletter (8 publications – 6 static and 2 reels);
– Advisory in the strategic planning of the campaign.
Tough Question
How to create a digital campaign capable of transmitting the values of convergence, sharing and diversity of cultures in Portuguese, encouraging the participation in the resulting collaborative exhibition?
Answer
What if we used a set of strategic options such as gradients, patterns, colors and typography capable of visually conveying the idea of the multiplicity of looks that this campaign seeks to promote?
Feedback
“Whenever we launch a challenge to the CreateLab team, we know that an innovative and creative project will be proposed to us. In this action, dedicated to the World Day of the Portuguese Language, the Virtual Museum of Lusophony prepared several initiatives, including a co-creative exhibition on Portuguese-speaking countries. The final product was a campaign with a new design, dynamic and with strong colors. The communication was planned in stages, with the objective of awakening the curiosity and interest of the public, revealing, little by little, the events of the initiative”.
Tatiane Oliveira, Virtual Museum of Lusophny
