Light, Thought, Reflection!
Creation of a multimedia campaign to encourage researchers to participate in the CreateLab blog.
– Creation of the creative concept ‘Light, Thought, Reflection’;
– Creation of the typographic visual atmosphere;
– Declination in digital and physical supports.
Tough Question
How to attract CreateLab researchers to take part in the writing of blog articles?
Answer
What if we developed a campaign able to highlight the added value of scientific production in Communication in a more relaxed and collaborative environment?
